Make It Easy To Buy From Your Site
So, how do you make it easier for your visitors and prospective customers to buy from your site? Convincing your visitors to purchase from you is a hard enough job, but, have you ever thought that you’re making the process twice as difficult for both parties if your visitors are convinced they want to buy but don’t know how to buy from your site? No matter how good you are at convincing your visitors, they won’t buy if they find the process too much trouble, or too confusing.
You will want to make sure that visiting people can find your order form easily and hassle-free. Have a direct linking button or, you can write a clear, concise paragraph to direct your visitors to your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing visitors by putting a prominent link button or text to your order page from every other page on your site.
Do you offer multiple payment options? Some people may feel comfortable paying via PayPal, some may only want to pay with their credit card and others might want to send a check. The more options you offer, the better your chances of covering your visitors’ desired payment method. After all, it doesn’t make any sense to sell hard to a visitors only to find that they won’t be able to pay you when they want to.
On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? You would want to look into SSL for this. An SSL can also boost your google SEO rank. You can also offer a money back guarantee so that people will feel confident about buying from you. How about after sales support? Who do they contact when they have problems after purchasing? Keep your contact details visible and obvious.
Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your visitors’ confidence. Make them feel safe about buying something from you, after all you are a total stranger to them on the other end of the Internet somewhere.
At the end of the day, it would be very sad if you sold hard and sold well to a prospective customer and something goes wrong when he or she is ready to pay. Eliminate any chances of that happening to maximize your websites profits!