Keep Visitors Coming Back to your website
Many successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they will tend to have in that site. There is no longer a credibility issue. So, keep your visitors coming back to your site using the following tips:
Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself or your topic. People are curious creatures and they will keep their eyes glued to the monitor if you post fresh news or information frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.
When you start a forum, shoutbox or chatroom, you are providing your visitors a place to voice their opinions and interact with their peers – all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day to see what’s going on.
A massive number of office workers procrastinate at work every day, and you will be able to gauge the increase in traffic visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people engaged by trying continuously to earn the prize.
Polls and surveys are great forms of interaction that you should definitely consider adding to your site. They provide a quick way for your users to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the subject of your website to keep them interested enough to want to find out about the results.
This is really important – Update your site frequently with fresh content so that every time your visitors come back, they will have something new to read on your site. This is the most widely known and most effective method of attracting returning visitors, and also will increase your SEO ranking, as google loves new content. Unfortunately this is also the least utilized one mainly due to the laziness of most webmasters. Visitors will not want to browse a site that keeps looking looks the same time after time, so keep your website updated with fresh content and info as often as you can!
With today’s broadband and high cellular data speeds, it is easier than ever before to upload great content to your site. You can include great images and even video clips very easily, and it really helps, (when relevant to your site). Sites like you tube allow you to embed videos from their site into your own with just a few clicks. These can be really helpful in engaging visitors, as well as improving you sites overall search engine ranking.
So, don’t delay start posting today!