Website visitors – Know your Audience?
When you start to build your website. It’s very important to understand type of people who will be visiting. This information can be used to enhance your site to the needs of your visitors. This way you will gain more loyal customers that will return often, and having people return is a great way to help your sites ranking. What sort of Age and what sort of information are your audience looking for.? This is really important, and you can use tools like Google Analytics to find out where they come from and even the age of your visitors. When you have this information you will start to see a pattern of what content is being looked at most and by whom. This can be key in deciding what content you want to add next.
Most of the time visitors are looking for specific information. Be sure that you are offering a solution right out front that is obvious. Once you have provided a solution or useful information to the customer, it will be easier to promote or sell your product or service. Now you have given them the information that they were looking for, the visitor is more likely to put their trust in you that makes it much more likely that they will buy a product or service from you.
When you are building your site knowing the age and characteristics of your prospective visitors can give you a real edge. Are the visit is old or young? Are they looking for services or are they just looking for information quickly presented to them? Again Google analytics can help with this information. Once you have it. it will make it much easier to come up with an effective site plan for your website, and you can design a site that will suit your general needs and the needs of your audience.
If you are building a site that targets a local visitors from your town or your area. It’s a good idea to mention local places and even use colloquial language to engage your customers, and create a sense that your audience and you are on common ground. Again this will be build trust between you and your visitors. This is always essential especially if you are marketing a product or service
It goes without saying and is hugely important. Today a huge percentage of website visitors browse using mobile phones or tablets. You have to make sure that your site is fully responsive. This means that the site will display effectively on different device sizes and give the visitors and optimal experience on each device. If you fail to do this you will guarantee that visitors will not return to your site. Nobody wants to pinch and zoom to be able to read an article or to see an image correctly.
So bear these points in mind when you start to design your new site. The more information you can gather about your visitors before you put your side up. Will really help your conversion and page rankings. It’s always tempting to just have a good looking site that’s appealing to the eye new to your new visitors, but content is King. You have to make sure that your site delivers on whatever its purpose is by giving the visitor exactly what they need information wise, so have a good looking site but make sure the quality of the content comes first.
Do your homework and get as much information as you can before you start to build your site. This will make the process and building a good effective site so much easier! And keep your visitors coming back time and time again.
If you need help with a site build please get in touch with us here. We are happy to give free quotes and can provide you with a complete custom responsive website build using the platform of your choice.