Professional web design how important is it?
Professional web design how important is it? Your website is the public face of your company to the online world. Whether you have a physical brick building or not, nowadays the first impression of a business often comes from the web. With a physical store potential clients can come in and meet you and see what your business looks like. If you just have a virtual store or company profile for your website, people will judge you based on what they see on your website.
So imagine if you have got a website that has been put together by a friend whole family member 5 years ago, that has relevant information but has bad user design and user experience, it may have a real adverse effect on your business. It’s a bit like having a real store with customers visiting every day, and these customers are being served buy your staff, staff that are wearing shabby clothes and have a very unprofessional attitude. This is not going to encourage your customers to stay, shop or return again, and it will certainly not encourage them to recommend you by Word of Mouth, which is still a great form of advertising. On the other hand if your staff are well-dressed, polite and efficient, your visitors and potential customers are going to have the impression that you are a quality and professional business, they will be more likely to want to stay and buy or use your service.
A lot of people forget this about their website, it is exactly the same thing, especially nowadays as so many people browse and shop online. I know I did do! If your website looks clean tidy and professional and presents your information and products in an efficient and appealing way. It’s going to show your customers and potential clients that you pay attention to detail, and you are concerned with professionalism. This gives the impression that you are focused and that you really do want to do business with them.
So take a look at your website it should be important to you. Take it look at some of your competitions websites. How do they look compared to yours? Do you think that yours is falling behind or is starting to look outdated? Or maybe it is just not displaying your information correctly or professionally, then it is time to have a rethink, because this is certainly doing your business no good!
It doesn’t take much to get a new website up and running nowadays. It is not as expensive as it used to be, and the visual styles and trends are constantly changing. The available features of websites have increased exponentially over the last few years, with so many more interactive features, visual effects and infographics available. Even if your company budget will not allow you to go to a professional website builder. There are many options out there at the moment that will allow you to build the site yourself, such as WordPress or even online site builders such as Wix. There are many professional looking templates that you can use, especially with the WordPress platform that will give your website a modern sleek feel. Just remember with the website, people are going to judge the book by its cover!
Of course this is true of anything related to your business it should all be well designed and professional-looking from brochures letterheads two business cards as your business grows these items become the face of your business. And can make or break a sale with a single impression.
So check out your site and make sure that you are up to speed. The internet is not going to go away and with the continual advancement in smart phones and devices, more and more people are visiting websites and deciding to purchase, or use services based on what they see and the information that is presented online.
If you are stuck or need some help getting your website updated, or even built for the first time please get in touch with us, we are happy to give a free quote and can advise you on what would be the best type of website for your needs.